Offset printing has been around for over a century and works by transferring ink from plates onto the printed surface. Offset printing is often more economical in commercial quantities, but this isn’t always the case. Historically, offset printing has been regarded as providing a superior product with accurate colour replication. However, this isn’t necessarily the case anymore as digital printing has advanced considerably in recent years.
Digital printing works by applying the image directly onto the paper via a laser printing process. Digital printing offers greater flexibility and is often more economical for smaller runs, depending on the product.
How to choose
To the untrained eye, it’s hard to differentiate between a digital or offset print. So, we recommend choosing the printing style that is most economical for your particular job… unless your client requests one specifically.